Marketing Strategy

Get eyeballs to your property

What we do is look at your home through the eyes of your target audiences, then develop creative content that elevates your home and communicates its value to them. We build ongoing relationships between people and properties.

Our Marketing Tools

Web Presence

Ranking high on search engines is essential. It will boost the visibility of your property and attract as many potential buyers as possible. More than 90% of property searches are now done on the Web – more than half of which are from a mobile device.

Social Campaigns

Active use of social media to promote your property on social networks such as Facebook and Instagram, enable user interaction and sharing which intern increases the visibility of your listing and the rate of successful sale. 

Branded Brochures

90% of people are visual. Illustrated brochures are a key success factor to marketing your property. They allow to convey all features of your home in a professional and appealing way.

Direct Mail – Postcards
Email Campaigns
​Brandit Signs
Staging

First impressions matter. Then selling your home, you want to make the very best impression with prospective buyers. Staging your home often maximizes the potential for a more effective, quick and successful sale. It can be the difference between getting your asking price and sitting on the market for months.
Preparing your home for what appeals to buyers can be an overwhelming task for sellers. Lydia has a keen and distinguished eye for what today’s buyers want and collaborates with professional home stagers to make sure your home is ready to sell.

Photography

Great pictures are a key element in marketing your home. More often, the first point of contact a potential buyer has with your home is through photos. Our professional photographers capture the buyer’s attention, tell a story about the home’s lifestyle and details and helps them fall in love with your home. Used for both online and print media, our photos will take buyers into the heart of your home.

Investing (REIT)
When you think about residential real estate, you often think about buying or selling a home, but there is a plethora of other options that can generate wealth and passive income.

My plan for marketing your property

When you’re selling your house or condo, you want to sell it fast and make as much money as possible. A good marketing plan can help you do that. Here’s how I will work with you to market your property. I will:

1.Advise you on getting your home sale-ready. I will walk through your home with you and give you staging tips – everything from furniture placement to wall colour to clutter control – to help your place appeal to more potential buyers and maximize marketability.
2.Give you a sense of the market. To help you decide on a fair price that’s based on market value, I will provide you with information on how much other properties in your area have sold for.
3.Submit the listing to MLS®. I will include multiple quality photos of your property – and plenty of information to entice buyers.
4.Promote your listing. I’ll get the word out in as many ways as I can. Your listing will be featured on my website, my newsletter, in feature sheets, “Just Listed” postcards, slideshow presentations, targeted emails, and any other marketing vehicle that makes sense for your property – and the target market of potential buyers.
5.Promote your property to other REALTORS® via phone calls, emails personal meetings – whatever it takes to reach potential buyers.
6.Follow up after every viewing. I will contact you after every showing to let you know the potential buyers’ level of interest, and tell you what types of comments they made about your property.
7.Keep in touch throughout the process. You’ll never have to guess where things stand with the sale of your property – I will contact you regularly with updates. And if you have any questions, I’m available to answer them – seven days a week. I welcome your calls or emails anytime.
8.Negotiate the best possible price and terms for you.

Trademarks owned or controlled by The Canadian Real Estate Association. Used under licence.